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January 16.2026
3 Minutes Read

Exploring Land Funding Dynamics: Insights from Drew Haney

Two men discussing land funding strategies with text overlay.

The Heart of Land Funding: A Conversation with Drew Haney

In the world of real estate, few niches can be as thrilling yet treacherous as land funding. Few understand this better than Drew Haney, the founder of Rooster Capital, who has successfully navigated over 700 land deals. In a recent REtipster podcast, Drew opened up about his intimate journey in funding land deals, revealing insights that can reshape perceptions about this sector.

Understanding the Funder's Mindset

Drew’s approach to funding land is rooted deeply in his experiences and emotional intelligence. With a background steeped in day trading and military service, he emphasizes the critical need for funders to detach emotions from money. This perspective is paramount, especially when one considers that every decision can carry substantial financial risks. Drew asserts, “When I send out money, I hope it comes back, but it’s not the end of the world if we have a breakeven deal.” His track record of six losses over 700 deals speaks volumes about the calculated risks he manages.

Revolutionizing Profit Structures

Drew’s funding structure is innovative, moving away from traditional profit splits to a dynamic escalator model that incentivizes timely sales. Starting with a favorable 70-30 cut for the operator, shifts in profit share are designed to encourage quicker transactions: "If the operator is truly averaging 85 days on market which is low, they’re going to have a generous cut," Drew explains. This model illustrates a profound respect for the operator’s role while safeguarding his financial interests, promoting a symbiotic relationship between funders and operators.

Balancing Relationships and Profitability

What separates Drew from others in the funding space is his firm belief in prioritizing relationships over profits. He goes beyond transactional interactions by genuinely investing in the people behind the deals. Drew's willingness to attend personal events, like a child's birthday party in Alaska, showcases his commitment to nurturing lasting partnerships. Meanwhile, his financial acumen ensures that these relationships are also beneficial. “I have a very high need for social interactions, and I underwrite deals live with the operator,” he points out, underscoring the importance of community in this space.

The Emotional Toll of Funding

The mental strain of funding emerges as a poignant theme during Drew's conversations. The unseen stresses include working against tight deadlines and managing high-stakes financial encounters, all while balancing personal life. Drew reflects, “Sometimes, you need to find 250K by the next morning, and that pressure can ruin a vacation.” This balancing act of interpersonal relationships and professional expectations reveals an essential aspect of fund management often overlooked.

Insights for New Investors

For emerging land investors and funders, Drew offers pragmatic advice. Understanding the dilemmas and decisions of both operators and funders can arm newcomers against potential pitfalls. Drew's advice is simple but profound: “You need to pull the trigger without having 100% of the information.” This speaks to the reality that risk is inherent in every investment, and the ability to manage uncertainty defines success in land funding.

Moving Forward: A Bright Future in Funding

As Drew Haney continues his journey in land funding, he remains a beacon of insight in an industry fraught with risk and uncertainty. His stories—filled with both the trials and triumphs of being a land funder—reveal that at the core of real estate funding is a unique blend of relationships, risk management, and emotional intelligence. New investors can take a page from Drew's playbook, fostering connections and crafting funding strategies that prioritize both profitability and personal connection.

If you’re interested in exploring land deals or becoming part of this dynamic sector, Drew encourages you to connect, share ideas, and dive into the rewarding journey of land funding.

Home & Property

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